Thousands of eCommerce businesses exist today. They consist of traditional retailers that have opened an eCommerce space and newcomers with online stores. This is a result of the increasing accessibility of the Internet worldwide and consumers’ demand for more convenient shopping.
While the popularity of online shopping means more customers, it also equates to having more competition in the eCommerce world. As the number of shops increases, each business has to improve conversions and sales to stay above the others. While there are several ways to accomplish this, like setting a clever pricing model and creating loyalty programs, a more practical solution is to develop a creative and compelling eCommerce marketing strategy differentiating a business from the rest.
If you’re interested in knowing how to do so, keep reading below:
Build personalized branding for all marketing materials
Personalization is critical in getting consumers to recognize and trust a brand. When a business’ marketing materials are personalized—meaning they’re consistent, unique to the brand, and follow a certain direction—it reflects the business’ operations, making consumers want to support them.
Thus, you should work on personalizing your branding. To make yours stand out from other brands, take a more creative direction regarding your campaigns and materials. Hiring a creative director can help create your branding and maximize its impact on your campaigns. These professionals are experts in marketing, especially when it comes to developing creative work like websites. They also strongly understand brand development and various marketing concepts, which will benefit your campaigns.
Launch Cart can also help with this task, allowing you to customize your store’s theme, look, and feel, giving it a personalized touch.
Continuously improve the customer experience
Customers’ shopping experience determines whether they return or not. If they experience any mishaps, they can just move to another site and possibly switch to the competition. This is why it’s crucial to include them in your marketing strategy by continuously improving their shopping experience.
If this is new to you, a customer experience professional can advise you where to start. They aim to understand customers’ dilemmas and perspectives, allowing them to formulate the best response to keep them satisfied. For example, they can improve the checkout process based on feedback gathered after a customer completes a purchase. By enhancing customers’ shopping, you retain their support and trust.
Launch Cart makes this easier with its excellent order and customer management that organizes orders, refunds, and other information to make the buying experience pleasant for consumers.
Work with influencers in the business’ niche
An influencer is a relatively new career born out of social media. An influencer is someone who has a massive following on a social media platform—like Instagram. They use their account to post pictures and promote brands, influencing thousands of followers to buy or acquire products and services.
If you want a broader audience to support your business, working with influencers in your niche is best. For example, if you’re a beauty brand, partner with a makeup or beauty influencer who fits your vision and products. They can post about using your products, convincing their followers to use them, too. With this, you’ll have a larger audience and potential future customers acquainted with your brand.
Share user-generated content
Honest feedback from fellow customers can convince more people to support your business. This is because consumers can have more trust in fellow customers who give reviews about your products and services.
An easy way to commence this trust is by posting user-generated content. These are photos or videos posted by your customers—on their personal social media accounts—talking about your products or services. By asking permission and reposting these on the business’ account, you communicate to your other consumers how trustworthy and reliable your brand is, based on their fellow consumers’ posts. This marketing strategy helps future customers feel more confident about purchasing from you.
A creative and compelling marketing strategy makes eCommerce businesses stand out. Follow these steps today to build your own and improve business success.
